Clear rules for AI-run agency work.

1. Acceptance and eligibility

These Terms of Service (the "Terms") are a binding agreement between you and the individual operating Orchestror as a sole proprietorship ("Orchestror," "we," or "us"). By accessing or using the Orchestror platform (the "Service"), you agree to these Terms and to our Privacy Policy.

To use the Service you must be at least 18 years old and able to form a binding contract. If you use the Service on behalf of an agency or other organization, you represent that you have authority to bind that organization to these Terms, and "you" refers to that organization.

2. The Service

Orchestror is a multi-tenant software platform that coordinates AI agents to help SEO and marketing agencies run work for their own clients. Each agency operates its own instance of the Service on its own subdomain. The Service can connect to third-party tools you authorize (see "Third-party integrations") and can generate content, images, reports, and recommendations at your direction.

We may add, change, or remove features over time. We may also set and enforce operational limits (for example, on API usage) to keep the Service reliable.

3. Accounts, access, and security

Access to an instance is controlled at the instance level rather than through individual user accounts. You are responsible for keeping your access credentials confidential, for all activity that occurs under your instance, and for ensuring that only authorized people can access it. Notify us promptly at hello@orchestror.com if you believe your access has been compromised.

You are responsible for maintaining your own backups of any content or data you consider important, to the extent the Service does not do so.

4. Your responsibilities as an agency customer

You are responsible for how you use the Service, including:

• Lawful basis and consent. You must have the right, and any consent or lawful basis required, to process the data you enter into the Service or pull through it, including personal information about your clients and their leads or contacts.
• Client relationships. You are responsible for your relationship with your own clients, including any agreements, disclosures, and data-protection commitments you owe them.
• Third-party terms. When you connect a third-party account (such as Google, WordPress, or a CRM), you must comply with that provider's terms, and you must have a valid account and the right to use it.
• Email and messaging law. If you send campaigns or messages through the Service to your own lists, you are the sender of those messages and are responsible for compliance with applicable law, including the CAN-SPAM Act (accurate headers, a valid physical postal address, a working opt-out honored promptly, and one-click unsubscribe support where required).
• Content you publish. You are responsible for reviewing and for the accuracy, legality, and rights-clearance of any content published to your or your clients' properties through the Service.

5. Acceptable use

You agree not to:

• use the Service to violate any law or the rights of others;
• upload or process data you do not have the right to process;
• attempt to probe, scan, or test the vulnerability of the Service, or breach or circumvent its security or authentication;
• reverse engineer, decompile, or disassemble the Service except to the extent that restriction is prohibited by law;
• interfere with or disrupt the integrity or performance of the Service;
• use the Service to generate or distribute spam, malware, or unlawful, infringing, deceptive, or harmful content; or
• exceed or circumvent operational or API limits we set.

The Service itself performs authorized crawling and data collection (for example, of client and competitor sites) to deliver its features. This is a normal, authorized function of the Service and is separate from the restrictions above, which apply to your use.

6. Third-party integrations

The Service works with third parties in two tiers, consistent with our Privacy Policy.

Providers we contract with directly. Some providers (for example, our AI, SEO-data, and infrastructure providers) are engaged by Orchestror to deliver core features. We are responsible for those relationships.

Integrations you connect with your own credentials. Other integrations are optional and are enabled by you using your own accounts and credentials, including Google (Search Console, Analytics, Business Profile, and Drive), WordPress, GoHighLevel, Slack, Figma, and Hostinger. For these, your agreement with the provider governs that relationship. We are not a party to your contract with the provider, and we are not responsible for the provider's own acts, availability, or terms. You are responsible for maintaining a valid account and the right to use it. We are responsible for storing and using the credentials you give us only to perform the actions you request, as described in the Privacy Policy.

Your use of Google-connected data is also governed by Google's API Services User Data Policy, including its Limited Use requirements, as described in our Privacy Policy.

7. AI-generated output

The Service uses AI agents to generate content, images, reports, and recommendations. You understand and agree that:

• AI output can be inaccurate, incomplete, or unsuitable. It may contain errors or "hallucinations." You must review AI output before you rely on it, publish it, or act on it.
• We do not guarantee results. We make no guarantee of any particular SEO ranking, traffic, conversion, or business outcome.
• You are responsible for published content. You are responsible for content published to your or your clients' properties in your name or theirs, including its accuracy, legality, and clearance of any third-party rights.

Many actions in the Service are gated by human approval by default (for example, social posts require explicit approval, and site content defaults to draft). Actions taken through integrations you connect (for example, updating a connected CRM) execute as you direct them and may not pass through the same approval gate. Where you enable more autonomous behavior, you accept responsibility for the outputs produced.

8. Data protection roles

For personal information processed through the Service, Orchestror acts as a service provider (or processor) to you. You act as the business (or controller) with respect to your own clients' data. We process personal information only to provide the Service and for the purposes you direct, and not for our own independent commercial purposes, consistent with our Privacy Policy. A separate data processing addendum may be entered into where required.

9. Intellectual property and license

As between you and us, we own the Service, including its software, design, and underlying technology. We grant you a limited, non-exclusive, non-transferable right to access and use the Service during your subscription, subject to these Terms.

You retain ownership of the content and data you provide. You grant us the limited license needed to host, process, transmit, and display that content and data in order to operate the Service and perform the actions you request, and to engage the sub-processors described in the Privacy Policy for that purpose. As between you and us, and to the extent permitted by law and by any applicable third-party terms, output generated for you through the Service is yours to use; you are responsible for its review and use.

10. Billing and subscriptions

Paid billing is not yet enabled in the Service as of the date of these Terms. The following terms take effect when we enable paid plans and apply from that point forward.

• Fees and plans. Fees, billing frequency, and plan features will be presented at the point of purchase. Unless stated otherwise, fees are stated in US dollars and are exclusive of taxes, which are your responsibility.
• Payment. You authorize us and our payment processor to charge your chosen payment method for the fees due. You are responsible for keeping your payment information current.
• Renewals. Subscriptions may renew automatically for successive terms unless cancelled before the renewal date. We will disclose the renewal terms at purchase.
• Cancellation. You may cancel a subscription as described in the product or by contacting hello@orchestror.com. Cancellation stops future renewals; it does not retroactively refund the current term unless required by law or stated otherwise.
• Refunds. Except where required by law or expressly stated at purchase, fees are non-refundable.
• Changes to fees. We may change fees for future terms with prior notice.

Until paid billing is enabled, no payment obligations arise under this section.

11. Warranty disclaimer

The Service is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that AI output will be accurate or fit for your purposes. Some jurisdictions do not allow the exclusion of certain warranties, so some of these exclusions may not apply to you.

12. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or related to these Terms or the Service, even if advised of the possibility of such damages.

To the maximum extent permitted by law, our total aggregate liability arising out of or related to these Terms or the Service will not exceed the total fees you paid or owed to us for the Service during the twelve (12) month period immediately before the event giving rise to the claim. If no fees have been paid, our aggregate liability will not exceed one hundred US dollars ($100).

These limitations do not apply to liability that cannot be limited by law, including, to the extent applicable, a party's gross negligence, willful misconduct, or fraud, or your breach of the "Acceptable use" section.

13. Indemnification

You will defend, indemnify, and hold harmless Orchestror and its personnel from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) content or data you process, publish, or transmit through the Service; (c) your violation of these Terms or applicable law; or (d) your relationship with your clients or with any third-party provider you connect.

14. Term and termination

These Terms apply while you use the Service. You may stop using the Service at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if necessary to protect the Service or others, with notice where practicable.

On termination, your right to use the Service ends. You may request deletion of your data by emailing hello@orchestror.com. Because automated export and full deletion are handled manually today, we will describe our then-current process when you ask. Sections that by their nature should survive termination (including intellectual property, disclaimers, limitation of liability, indemnification, and governing law) will survive.

15. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last Updated" date and, where appropriate, provide additional notice. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules, and by applicable US federal law. The parties submit to the courts located in Miami-Dade County, Florida for any dispute not subject to another agreed process, except where applicable law provides otherwise.

17. Miscellaneous

These Terms, together with the Privacy Policy and any order or plan terms, are the entire agreement between you and us regarding the Service. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.

18. Contact